http://www.mediapost.com/publications/article/160296/men-only-dr-pepper-ten-ad-pulls-mixed-results.html

http://thesocietypages.org/socimages/2011/10/17/dr-pepper-10-is-for-men-only-men-men-men-men/

There are two articles here. Both is the same topic. I saw this commercial a couple days ago its clever, but then again its cleverness upset a lot of women. I honestly skimmed through the articles. I was more interested in the comments at the bottom of the articles. What I found interesting is a woman ‘Emily’ the commercial upset her some much that she actually stopped drinking Dr. Pepper and she said shes been a valued customer until now.  Media is very powerful and I think Dr. Pepper should have kept their commercials a little more simple.  I believe writing on their ad in bold prints “ITS NOT FOR WOMEN” is not very clever. If I saw this ad as a woman I would be offended.  In all honesty I did not get the joke until I did small research on the commercial.

Advertisements