This distinction between trash and genuine creative thought on the internet is very applicable in a public relations perspective as well.  I find it really compelling how when I hear a rumor about a company, organization or even college I can immediately search the internet to find what I am looking for.  For example last semester when there were more shootings at Viriginia Tech, I typed Virginia Tech into my Google browser on my iPhone and an article about the shooting was first on the list of search results.  The “trash” in this case would be the negative image portrayed on the university and the “genuine creative thought” (to stick with the analogy) would have been positive articles about the university or at least their official website.

The internet is a powerful public relations tool.  When you are doing something right, you can publicize it through various outlets online.  But when you are not doing something right, the internet becomes a place where you cannot escape it.  I sat in on a social media/public relations workshop one time and gained a really imporant piece of advice: the great part about the internet is that you can make your own PR, but the downside is that others can make your own PR as well.  When things are not going your way, the trash does become a lot to sift through but while it may take a few pages of search results to sift through, that positive image will still be there.

The same is true of creativity on the internet.  As Miller puts it, you may have to sift through the trash but there is a world full of creative thought waiting for your beneath it.

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