This article, which is written about this site

I came across this freshly founded website and immediately thought to blog about it here.  The first thing you see on Upworthy is:

Hi, we’re Upworthy.Here’s what we think is wrong with the Internet, what we plan to do about it, and a picture of a cat.

Join us to get awesome, meaningful nuggets of content delivered fresh each day.

I think that’s pretty attention grabbing… or at least, it worked for me.  Their blog posts are written with comedy, making it easy and desirable to follow.  This is what they think the Internet is currently:

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This is what they aspire to change it to:

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I’m intrigued at how this site will turn out, how popular it will become and if it’s even possible to change so many things about the Internet — which is doubtful.  However, they’re off to a good start.  Liz Gannes, a famous author on AllThingsD.com, wrote an article spotlighting the site, which is sure to draw in attention from readers.  Upworthy is funded by Chris Hughes, co-founder of Facebook.

Founder Eli Pariser states:

“In the Darwinian environment of the hyper-relevant news feed, content about issues like homelessness or climate change can’t compete with goofy viral videos, celebrity news, and kittens … Hopefully, we can help bring attention and focus to stuff that really matters in a viral format that can reach millions.”

Gannes points out the timeliness of the website’s launch, when people’s heads are full of Kony and internet activism like SOPA.

Upworthy is full of social media plugs, with a big orange “share” button scrolling with you as you read down the page.  At the bottom of the page, we are given links to share on Facebook, Twitter and Pinterest.  Links are also on the front page.  They are still in the stage of developing a core group of regular readers to make the site more popular.  The blog posts are also posted to their social networking sites, where users can follow/subscribe etc to the website for new posts.

I think this site has the potential to become very popular, especially among college students.

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