Verizon currently markets a variety of smartphones, most notably the iPhone and a number of phones centered around Google’s Android software, but, according to conference call, they’re working with Microsoft in order to push their new smartphone into the ring with their competitors, a phone that’s due this upcoming holiday season.
This reminds me of a conversation I overheard a while back while walking over to my car. Two guys were talking about the pros and cons of both the iPhone and Androids. One that seemed to be pro Android said that the system was building up, that the applications available were growing in number. The other retorted that, while that was true, Apple’s app store was already packed. Why go for something that was still being built up over something that was already there?
Now, this is only one part of a possible smartphone debate, but it does bring into question whether it’ll pay off to support a phone that’s still crawling as opposed to one that’s already up and running, and has been for a while now.
There is always a possibility that this new phone can overtake Androids and the iPhone, but if it doesn’t? It’s a bit of a gamble, but business is always about taking risks.