Links: http://money.cnn.com/magazines/business2/business2_archive/2005/12/01/8364616/index.htm

http://allthingsd.com/20120412/google-can-still-find-time-for-self-driving-cars-and-it-doesnt-expect-you-to-understand-why/

We’ve had articles here about Google’s self drving cars and computerizied eyewear.  Here’s why those things exist.

Google follows a  70/20/10 model that manages innovation.  Employees are expected to:

 Spend 70 percent of your time on the core business, 20 percent on related projects, and 10 percent on unrelated new businesses.

That 10% is where all of the innovative ideas come from within Google.  These ideas are developed by employees and the strongest survive and are enhanced by their creators with funding from the company.  They have plenty of money to throw around but limited time.  I think this is pretty interesting and imaginative, and a good way to keep creativity and ideas flowing even in the professional world.  Each department focuses on different tasks for their 70% and 20%, depending on what they are experts in, but everyone (even founders Larry Page and Sergey Brin) is required to participate.

Google really focuses on creativity.  Googleplex has bean bag chairs for their employees to sit and brainstorm.  All of their surroundings encourage abstract thinking:

… murals and decorations expressing local personality; Googlers sharing cubes, yurts and “huddles”; video games, pool tables and pianos; cafes and “microkitchens” stocked with healthy food; and good old fashioned whiteboards for spur-of-the-moment brainstorming.

You can learn more about Google and their creative offices and events here.

How Google works:

Google strongly encourages creativity and expression from its employees and that’s reinforced by their 70/20/10 solution.  Sounds like a pretty cool place to work. 🙂

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